About Us

Vision, Mission, and Core Values

• Vision: To see every African child aged 0-36 months receive high quality care and stimulation in their most critical stage of development—laying the foundation for lifelong learning, literacy and wellbeing.

• Mission: Transform early childhood care across Africa by:

  • Training caregivers in playful, literacy-rich and responsive techniques.

  • Creating safe, nurturing and stimulating environments for children from birth to 36 months

  • Engaging families and communities in every child's learning journey

  • Conducting impactful research to shape practice and policy, so that every child receives the quality care they need to thrive in their most critical years.

• Core Values:

  • The child comes first

    • We do what is best for the child– we care about their safety,  happiness and growth.

  • Caregivers matter

    • Caregivers are important. We support and train them to give the best care and learning to children.

  • Play is powerful

    • We believe children learn best through play. It helps them think, talk and feel good about themselves.

  • Use what we have

    • We use local materials and simple ideas to teach children in smart and creative ways. A child's first lessons, their most important and fundamental lessons, come from their family and home environment.

  • Learn and improve

    • We check what works through research, listen to feedback and keep making things better for children.

  • Every child deserves a chance

    • We work to make sure all children–rich or poor, in towns or villages –get good care and learning.

  • Family and community help children grow

    • We work with parents and the community to raise strong, happy and curious children together.